The HSY Musafir

As a fashion designer, Hassan Sheryar Yasin has spearheaded the success of his brand titled ‘HSY’ over a period of 25 years. Celebrating this massive feat, Hassan has announced the launch of a Millenial Musafir campaign in which he will be presenting 24 talented, young Pakistanis who will enter his ongoing mentoring programme.

Meet the faces of the HSY Musafir campaign, both young, driven and fearlessly tolerant, they represent the HSY ethos behind the ‘Musafir’ message, that is diversity is beautiful, that a person’s true strength lies in their intentions and that dreams can come true if you have true unwavering belief in yourself. Watch this video to find out more.


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