May Fashion Editorial: Petrichor
1947's May Fashion Editorial Flick
That earthy scent, as the rain hits the ground, and everything for a moment feels anew. Glorious! That’s how we felt whilst shooting our very first fashion editorial video. We teamed up with our fab friends, some super-stylish brands and our fun-loving models. We included beautiful-basics from Bareeze Man, Luxe in mounds from Fahad Hussayn, lots of fashion feels from SASSY, tailoring to die for courtesy Sublime by Sara, and summer-style essentials from Leisure Club.
You might even be inspired to ‘borrow’ a few must-haves from your little brothers or even husbands wardrobe. There’s a little something for everyone, whether you’re a flamboyant dresser or a “where’s my white t-shirt?” kind of girl. When high-end meets high-street, personal style comes to life. We love keepin it Pakistani here at 1947, featuring the very best of homegrown talent through and through.
Production: 1947 Multi-Media
Production Coordinator: Cybil Chowdhry
Hair & Makeup: Madiha Qaiser
Sublime by Sara
Models: Noor Bhatty | Aneesa Shariff | Cybil Chowdhry